Kutsatira mzimu wamtundu wa "kulimbikira mu mtima ndikuyang'ana zabwino".
Timagwira ntchito yamtundu wa "kuyang'ana pazabwino, ukadaulo wopitilira, kulimbikitsa chitetezo cha chilengedwe, ndikudzipereka kupititsa patsogolo ogula, moyo wabwino kudzera pazogulitsa ndi ntchito", ndikuchita ntchito yabwino pazogulitsa ndi ntchito zaukhondo nthawi zonse.
Masomphenya amakampani
Ndi kuwongolera kosalekeza kwa mtundu wa ware waukhondo monga pachimake, wakhala mtundu wa anitary ware womwe umakondedwa ndi ogula.
Ntchito yamakampani
Adzapita kukalimbikitsa chitukuko cha ukhondo ware.
Mfundo zazikuluzikulu
Innovation, kuona mtima, altruism ndi kukoma mtima.
Business filosofi
Chithandizo chowona mtima, ntchito yoganizira, zinthu zabwino kwambiri komanso mitengo yabwino.
